The PPWR aims to overhaul packaging design by mandating that all packaging be recyclable or reusable. This will set new industry standards, ensuring that packaging is created with sustainability in mind from the outset. The idea is that by making producers more financially and operationally accountable for the waste their packaging generates, they will be more motivated to develop sustainable solutions.
Key Notes:
- The PPWR came into force on February 11, 2025, its measures will be phased in over time.
- Some measures will apply from August 12, 2026, and many will take effect from 2028 onwards. The objective is to ensure that all packaging is reusable or recyclable in an economically feasible way by 2030
- These provisions are designed to reduce the disposal of packaging waste and to promote a more circular economy.
- Labelling of packaging ARTICLE 12 – packaging placed on the market shall be marked with a harmonised label containing information on its material composition in order to facilitate consumer sorting. The label shall be based on pictograms and be easily understandable. There will be some exceptions in e-commerce packaging and transport packaging or packaging that is subject to a deposit and return system.
- Information obligations of suppliers of packaging or packaging materials ARTICLE 16 – Customers & Suppliers in the supply chain must be able to collect the necessary evidence (technical documentation, materials composition info, conformity proof) to demonstrate compliance with various sustainability, recyclability, recycled content, and substances of concern obligations under the PPWR. This technical document and Article 16 become applicable by 12 August 2026.
For more information, please see attached Repak PPWR Guide. Link Below
